Finding a Digital Marketing agency nowadays is such a headache for all the start-ups & early-stage businesses because it is not only about cost-effectiveness but also about commitment & results.
There is no mathematical formula to apply while looking for a Digital Marketing Agency.
If you want to hire a Digital Marketing Agency you need to follow & get insights about these things:
1. Data-Driven & Able to measure the Objective
One of the major differences between digital marketing and traditional marketing is measurement. You can measure the performance of Digital Marketing activities & cannot measure the performance of traditional marketing.
Also, Traditional marketing activities are not cost-effective.
So, choose an agency that knows how to measure performance (Data) & also who are cost-effective & aligns your objective with results.
2. Impact over Impression
Focus on long-term (Impact) planning & strategy over short-term (Impression) activities. Digital Marketing is a marathon (Long term) not a sprint (short term).
There are two types of Agency out there: One focuses on only quantity (Impressions) & the other one focuses on both Quality + Quantity (Impact).
Find Someone who can understand your long-term vision!
3. Go, Do some Homework
Doing homework means checking the company’s Website, Portfolio, and Team. It will give you a good idea about their capability.
As a Business, it’s our responsibility to approach the right company with relevant work experience & industry reputation.
So, always put your research together before going to approach any Digital Marketing Company.
4. Industry Standards need to be maintained
Don’t choose anyone just because he/she charging less. Always look for quality, white hat techniques & think about brand identity. Always expect your agency should be at least delivering industry-standard services!
You can check their industry standard based on their portfolio & the brand they work with (Digipple’s Portfolio). Also, you can observe while communicating with them, their way of creating proposals & the overall impression they made on you!
So, always go into the details, because we know that “The devil is in the detail”
5. Trustworthiness
One of the important points before onboarding any Digital Marketing Agency. That you can trust the agency or not? Always look for credible sources to verify the agency.
Trust is a very crucial parameter while working with any agency, always make trust your highest priority while filtering marketing agencies.
6. Ask the Right Questions
Don’t judge quickly by looking proposal. Always ask the right questions such as:
Who is responsible for my work?
What result can you Promise?
What if you failed to achieve the target?
Have you understood our business & industry?
When & how did you measure the progress of marketing activities?
Etc.
7. Look for Value, Instead of Price
As Warren Buffet famously said, “Price is what you pay & value is what you get!”.
Never compromised on quality.
Value in terms of quality of services & output. Find an agency that can fulfill your need & provide value to the table.
In Conclusion,
Finding a Digital Marketing Agency is not rocket science but still, you need to know basic things about how Digital Marketing works & then you can follow the above D.I.G.I.T.A.L. Framework to find the right agencies to kickstart your growth.
