In 2022, we celebrated an offline campaign on International Women’s Day, collecting clothes, vessels, and other items related to women and distributing them to those in need. We also collaborated with a women’s NGO to distribute sanitary pads.
Here is the Campaign Brief Link: #Womenempoweringwomen- CSR Campaign by Digipple
International Women's Day Campaign 2023
For International Women’s Day 2023, we created a short film/video campaign with topics like how women face problems in corporate life and how people perceive women.
Eventually, we came up with celebrating women daily rather than waiting for specific days like International Women’s Day and National Women’s Day. #LetsCelebrateWomenDaily
(Before ten days of D’day)
After finalizing the concept, we worked on the scenes and copywriting. However, the copywriting took longer than expected because we wanted to ensure we did not leave loose ends.
(5 Days to Launch)
We started the shoot four days before and completed the shoot.
Behind the Scenes:
It started post-production, but there was a concern as International Women’s Day fell on Holi and Dhuleti. However, our post-production team worked hard to complete the video campaign on time.
Our first in-house video campaign with its actors, videography, and post-production. (Work Under Digipple Studio)
Here is the Campaign:
#LetsCelebrateWomenDaily
Audience's Response
After launching the campaign, we received positive feedback on social media platforms. (Till 21st March 2023)
- Instagram: Our campaign had 5500+ reach, 250+ likes on Instagram
- YouTube: 3.6k+ views and 100k+ reach on YouTube within two weeks of the launch.
- 2.3M+ Impression and 83.9k+ Views on YouTube. (After 6 Months)
PS:
Credit to Team Digipple:
Instagram: @Digipple
Youtube: @Digipple
Kudos to:
Director: Siddharth Patel
Actors: Rushi Patel, and Riddhi Nirmal
Camera Man: Sajid Pathan
Shooting Support: Jeel Patel, and Freya Bhatt
Writer: Riddhi Nirmal, Viraj Rajani, Sajid Pathan
Supporting Team: Rutvik Patel, Kuldeep Patel, Ritu Shahdadpuri, Ajay Gupta
Post Production: Rushi Patel, Siddharth Patel, Jeel Patel, Virti Kothari
